Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Australia :
Cengage- Wadsworth,
[2014]
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| Edition: | Tenth Edition. |
| Series: | Wadsworth series in mass communication and journalism.
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| Subjects: |
Table of Contents:
- Science and research
- Elements of research
- Research ethics
- Sampling
- Qualitative research methods
- Content analysis
- Survey research
- Longitudinal research
- Experimental research
- Introduction to statistics
- Hypothesis testing
- Basic statistical procedures
- Newspaper and magazine research.
- Research in the electronic media
- Research in advertising
- Research in public relations.