Communicating sustainability for the green economy / Lynn R. Kahle and Eda Gurel-Atay, editors.
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Armonk, New York :
M.E. Sharpe,
[2014]
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| Subjects: |
Table of Contents:
- Introduction to the psychology of communicating sustainability / Lynn R. Kahle and Eda Gurel-Atay
- Sustainability: is perception as good as reality? / Andrew G. Parsons, Samuel Soo, and Nicole Berth
- The many shades of greenwashing: using consumer input for policy decisions regarding green advertisements / Kim Bartel Sheehan
- Product end-of-life decisions / Sommer Kapitan, Rajesh Bhargave, Kristin Trask, Jill M. Sundie, and David H. Silvera
- Religion and religiosity's influence on sustainable consumption behaviors / Elizabeth Minton
- Sustainable behavior and holistic thinking / Yun Lee, Nara Youn, and Dhananjay Nayakankuppam
- Green advertising and behavior: non-Hispanics vs. acculturating Hispanics / Sigal Segev
- The influence of visual information on environmentally significant behavior / Jill Mosteller
- Reluctant for a reason? a persuasion knowledge perspective on green advertising / Guang-Xin Xie, Alex Cavallero, and Meng Cheng
- Promoting low-carbon policy to the public: message framing matters / Sidney Su Han, Ying Yu, and Lefa Teng
- Consumer creativity and its implications for sustainability marketing / Xiaojing Yang, Melissa G. Bublitz, Kai-Yu Wang, and Laura A. Peracchio
- Consequences of legislating packaging behavior: Germany's green dot program and its communications / Lukas Jones, Scott Owen, and Lynn R. Kahle
- Preschool children's preference for energy-dense, branded foods: an unsustainable trajectory / T. Bettina Cornwell and Anna R. McAlister
- Semantic analysis of energy-related conversations in social media: a Twitter case study / Martha G. Russell, June Flora, Markus Strohmaier, Jan Pöschko, Rafael Perez, Jiafeng Yu, Marc A. Smith, and Neil Rubens
- Oregon's iconic Bottle Bill / Ethan Moskowitz and Lynn R. Kahle
- Defining livability: how livable communities contribute to and benefit from social cohesion / Kyra L. Wiggin.