The wallet allocation rule : winning the battle for share / Timothy Keiningham, Lerzan Aksoy, Luke Williams ; with Alexander Buoye.
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocat...
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2015]
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| Subjects: |
| Summary: | "A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."-- |
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| Physical Description: | xx, 218 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 191-210) and index. |
| ISBN: | 9781119037316 111903731X |