APA (7th ed.) Citation

Brem, A., & Viardot, E. (2015). Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation. Springer.

Chicago Style (17th ed.) Citation

Brem, Alexander, and Eric Viardot. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Cham: Springer, 2015.

MLA (8th ed.) Citation

Brem, Alexander, and Eric Viardot. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Springer, 2015.