Rethinking prestige branding : secrets of the Ueber-Brands / Wolfgang Schaefer and J.P. Kuehlwein.
"What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their industries? What does Gucci's approach to marketing have in common with Nespresso's?Rethinking Prestige Branding uncovers t...
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| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2015.
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| Subjects: |
Business Library - Stacks
| Call Number: |
HF5415.1255 .S392 2015
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| HF5415.1255 .S392 2015 | Available Place a Hold |