Rethinking prestige branding : secrets of the Ueber-Brands / Wolfgang Schaefer and J.P. Kuehlwein.
"What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their industries? What does Gucci's approach to marketing have in common with Nespresso's?Rethinking Prestige Branding uncovers t...
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| Format: | Book |
| Language: | English |
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London ; Philadelphia :
Kogan Page,
2015.
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Rethinking prestige branding : secrets of the ueber-brands /
Published 2015
Full Text (via Skillsoft)
Electronic
eBook