Web marketing for the music business / Tom Hutchison.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA :
Focal Press,
[2013]
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| Edition: | Second edition. |
| Subjects: |
Table of Contents:
- Development of music marketing on the internet
- State of the market
- Overall music marketing strategy
- Domains and hosts : nuts and bolts
- Creating the web site
- HTML and scripts
- Optimizing and monitoring your web site to increase traffic
- Audio and video for your web site
- E-commerce and financial transactions
- Finding your market
- Successful promotion on the web
- Social networking sites
- Professional, legal, and ethical issues
- Mobile media
- Mobile music marketing.