Hacking the electorate : how campaigns perceive voters / Eitan Hersh.
"This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that mo...
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| Format: | Book |
| Language: | English |
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New York, NY :
Cambridge University Press,
2015.
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| Subjects: |
MARC
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| 050 | 0 | 0 | |a JK2281 |b .H46 2015 |
| 100 | 1 | |a Hersh, Eitan. |0 http://id.loc.gov/authorities/names/n2015011308. | |
| 245 | 1 | 0 | |a Hacking the electorate : |b how campaigns perceive voters / |c Eitan Hersh. |
| 264 | 1 | |a New York, NY : |b Cambridge University Press, |c 2015. | |
| 300 | |a ix, 261 pages ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- The Perceived Voter Model -- The Policy Roots of Elite Perceptions -- Campaign Perceptions Quantified -- The Perceived Partisan -- The Public Code of Racialized Electioneering -- Persuadable Voters in the Eyes of the Persuaders -- Voters Perceived In Social Networks and Consumer Files Conclusion. | |
| 520 | |a "This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters' interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build"-- |c Provided by publisher. | ||
| 650 | 0 | |a Campaign management |z United States. |0 http://id.loc.gov/authorities/subjects/sh2008100036. | |
| 650 | 0 | |a Political campaigns |z United States. |0 http://id.loc.gov/authorities/subjects/sh2008109540. | |
| 650 | 0 | |a Voting |z United States. |0 http://id.loc.gov/authorities/subjects/sh2008113310. | |
| 650 | 7 | |a Campaign management. |2 fast |0 (OCoLC)fst00844867. | |
| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212. | |
| 650 | 7 | |a Voting. |2 fast |0 (OCoLC)fst01169232. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155. | |
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