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|a Zentes, Joachim.
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|a Strategic retail management
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|b text and international cases /
|c Joachim Zentes, Dirk Morschett, Hannah Schramm-Klein.
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|a Formats and Players in Retailing -- Retail Formats — Food -- Retail Formats — Non-Food -- New Competitors — Vertical Strategies -- Strategic Marketing in Retailing -- Growth Strategies -- The Internationalisation of Retailing -- Retail Branding and Positioning -- Marketing Mix in Retailing -- Store Location — Trading Area Analysis and Site Selection -- Merchandise and Category Management -- Pricing -- Instore Marketing -- Customer Relationship Management -- Buying, Logistics and Performance Measurement -- Buying — Strategy and Concepts -- Logistics — Physical Distribution -- Logistics — Supply Chain Management and Information Management -- Controlling and Financial Management.
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|a Morschett, Dirk.
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|a Schramm-Klein, Hanna.
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|a Zentes, Joachim.
|t Strategic retail management.
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|d Wiesbaden : Gabler, 2007
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