Understanding consumer financial behavior : money management in an age of financial illiteracy / W. Fred van Raaij.

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, an...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Raaij, W. Fred van (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2016.
Subjects:	Consumer behavior > Psychological aspects. Finance, Personal > Psychological aspects.