Fashion brand internationalization : opportunities and challenges / Byoungho Jin, Elena Cedrola, editors.

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their b...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Jin, Byoungho (Editor), Cela, Elena (Editor)
Format:	eBook
Language:	English
Published:	[New York] : Palgrave Macmillan, 2016.
Series:	Palgrave studies in practice. Global fashion brand management.
Subjects:	Fashion merchandising. Branding (Marketing)