A look at J.C. Penney's identity crisis / produced by Bloomberg.

Jason DeLand, Anomaly Founding Partner, discusses the new ad campaign for J.C. Penney and the outlook for the company on Bloomberg Television.

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Bibliographic Details
Online Access: Streaming Video (via Alexander Street Press)
Corporate Author: Bloomberg News (Firm) (Producer)
Other Authors: Liu, Betty (Speaker)
Format: Video
Language:English
Published: New York : Bloomberg, 2013.
Series:Business education in video.
Subjects:

MARC

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