The quintessence of strategic management : what you really need to know to survive in business / Philip Kotler, Roland Berger, Nils Bickhoff.
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the f...
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| Online Access: |
Full Text (via Springer) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Heidelberg :
Springer,
[2016]
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| Edition: | Second Edition. |
| Series: | Quintessence series (Springer (Firm))
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| Subjects: |
Table of Contents:
- Introduction: Essential Strategy Know-How and Nothing More
- Strategy and Strategic Management: A First Basic Under-standing
- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact
- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
- Summary: It's Your Turn!