The quintessence of strategic management : what you really need to know to survive in business / Philip Kotler, Roland Berger, Nils Bickhoff.
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the f...
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| Online Access: |
Full Text (via Springer) |
|---|---|
| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Heidelberg :
Springer,
[2016]
|
| Edition: | Second Edition. |
| Series: | Quintessence series (Springer (Firm))
|
| Subjects: |
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The quintessence of strategic management what you really need to know to survive in business /
Published 2010
Full Text (via Springer)
Electronic
eBook
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The quintessence of strategic management : what you really need to know to survive in business /
Published 2010
Full Text (via Skillsoft)
Electronic
eBook