First things first! : new branding and design for new businesses / conceived, edited and designed by Gestalten ; edited by Anna Sinofzik and Robert Klanten ; preface, Anna Sinofzik ; text, Rebecca Silus.
Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.
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| Main Author: | |
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| Other title: | 1st things 1st. |
| Format: | Book |
| Language: | English |
| Published: |
Berlin :
Gestalten,
2016.
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| Subjects: |
MARC
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| 020 | |a 9783899556711 |q (hbk) | ||
| 020 | |a 3899556712 |q (hbk) | ||
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| 050 | 0 | 0 | |a HD69.B7 |b F565 2016 |
| 245 | 0 | 0 | |a First things first! : |b new branding and design for new businesses / |c conceived, edited and designed by Gestalten ; edited by Anna Sinofzik and Robert Klanten ; preface, Anna Sinofzik ; text, Rebecca Silus. |
| 246 | 3 | |a 1st things 1st. | |
| 264 | 1 | |a Berlin : |b Gestalten, |c 2016. | |
| 264 | 4 | |c ©2016. | |
| 300 | |a 256 pages : |b illustrations (chiefly color) ; |c 29 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 500 | |a Includes index. | ||
| 520 | 8 | |a Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. | |
| 520 | |a This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design. | ||
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470. | |
| 650 | 0 | |a Commercial art. |0 http://id.loc.gov/authorities/subjects/sh85028912. | |
| 650 | 0 | |a Graphic arts. |0 http://id.loc.gov/authorities/subjects/sh85056474. | |
| 650 | 0 | |a Brand name products. |0 http://id.loc.gov/authorities/subjects/sh85016403. | |
| 650 | 0 | |a Packaging |x Design. |0 http://id.loc.gov/authorities/subjects/sh2010104699. | |
| 650 | 0 | |a Trademarks |x Design. | |
| 650 | 0 | |a Logos (Symbols) |x Design. |0 http://id.loc.gov/authorities/subjects/sh2010100132. | |
| 650 | 0 | |a Small business |x Management. |0 http://id.loc.gov/authorities/subjects/sh85123576. | |
| 700 | 1 | |a Sinofzik, Anna, |e editor. |0 http://id.loc.gov/authorities/names/no2012108990 |1 http://isni.org/isni/000000039824294X. | |
| 700 | 1 | |a Klanten, Robert, |e editor. |0 http://id.loc.gov/authorities/names/no98007888 |1 http://isni.org/isni/0000000116148307. | |
| 700 | 1 | |a Silus, Rebecca, |e author. |0 http://id.loc.gov/authorities/names/no2012019829 |1 http://isni.org/isni/0000000364712480. | |
| 710 | 2 | |a Gestalten Verlag, |e editor, |e book designer, |e sponosoring body. |0 http://id.loc.gov/authorities/names/no2008115134. | |
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| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Boulder Campus |c Business |d Business Library - Stacks |e HD69.B7 F565 2016 |h Library of Congress classification |i book |m U183073075919 |n 1 |