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Counting on communication : the Uganda nutrition and early childhood development project / Cecilia Cabañero-Verzosa.

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The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes w...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Cabañero-Verzosa, Cecilia
Format: eBook
Language:English
Published: Washington, D.C. : World Bank, ©2005.
Series:World Bank working paper ; no. 59.
Subjects:
Health promotion > Uganda.
Malnutrition in children > Uganda > Prevention.
Economic assistance > Uganda.
Health, Nutrition, and Population.
Social and Cultural Issues.
Communication.
Health education.
Children > Health and hygiene > Government policy > Uganda.
Economic assistance.
Health promotion.
Malnutrition in children > Prevention.
Uganda.
Table of Contents:
  • Introduction
  • Designing strategic communication for behavior change
  • Link communication objectives to outcomes
  • Understand target audiences through research
  • Map the road to behavior change
  • Define operationally-linked communication activities
  • Influencing project outcomes through strategic communication
  • Critical success factors
  • Policy and operational implications
  • Appendixes
  • A. Formative research findings: Implications for communication strategy
  • B. Stages of behavior change communication
  • C. NECDP management decision matrix
  • Bibliography.

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