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|a Emerging paradigms in the Indian marketplace /
|c guest editor, Paurav Shukla.
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|a Bradford, England :
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|a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment.
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|a Shukla, Paurav.
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|a Asia Pacific journal of marketing & logistics ;
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