Emerging paradigms in the Indian marketplace / guest editor, Paurav Shukla.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Other Authors: Shukla, Paurav
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2006.
Series:Asia Pacific journal of marketing & logistics ; vol. 18, no. 4.
Subjects:
Table of Contents:
  • Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment.