Emerging paradigms in the Indian marketplace / guest editor, Paurav Shukla.
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Online Access: |
Full Text (via ProQuest) |
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Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Bradford, England :
Emerald Group Pub.,
©2006.
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Series: | Asia Pacific journal of marketing & logistics ;
vol. 18, no. 4. |
Subjects: |
Table of Contents:
- Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Emerging paradigms in the Indian marketplace; Marketing paradigms and the Indian firm; An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies; Brand origin in an emerging market: perceptions of Indian consumers; Advertising message processing amongst urban children; Importance of appropriate marketing strategies for sustainability of small businesses in a developing country; Relational switching costs, satisfaction and commitment.