Media and audiences : new perspectives / Karen Ross and Virginia Nightingale.

"A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers an...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Ross, Karen, 1957-
Other Authors:	Nightingale, Virginia
Format:	eBook
Language:	English
Published:	Maidenhead : Open University Press, 2003.
Series:	Issues in cultural and media studies.
Subjects:	Mass media > Audiences. Communication.