Seeing Spots : a Functional Analysis of Presidential Television Advertisements, 1952-96.
A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Westport :
Greenwood Pub. Group,
1999.
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Internet
Full Text (via ProQuest)Online
| Call Number: |
JK524.B46 1999eb
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| JK524.B46 1999eb | Available |