Public Relations and Communication Management in Europe : a Nation-by-Nation Introduction to Public Relations Theory and Practice.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Other Authors: | |
| Other title: | CU Boulder Author Collection. |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin :
Walter de Gruyter,
2004.
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| Series: | Mouton reader.
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MARC
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| 100 | 1 | |a Van Ruler, Betteke. | |
| 245 | 1 | 0 | |a Public Relations and Communication Management in Europe : |b a Nation-by-Nation Introduction to Public Relations Theory and Practice. |
| 260 | |a Berlin : |b Walter de Gruyter, |c 2004. | ||
| 300 | |a 1 online resource (516 pages) | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 490 | 1 | |a Mouton Reader. | |
| 505 | 0 | |a Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia. | |
| 520 | |a The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. | ||
| 588 | 0 | |a Print version record. | |
| 700 | 1 | |a Vercic, Dejan. | |
| 730 | 0 | |a CU Boulder Author Collection. | |
| 776 | 1 | |z 9783110176117. | |
| 830 | 0 | |a Mouton reader. | |
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