The global theme park industry / Salvador Anton Clavé
"This book provides an understanding of the nature and function of theme parks as spaces of entertainment, with comprehensive analyses of their operation, strategies, finance and marketing. Illustrated throughout by worldwide case studies, empirical data and practical examples, this book will b...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Wallingford, UK ; Cambridge, MA :
CABI,
©2007.
|
| Subjects: |
Table of Contents:
- The social origins of the theme park concept
- Development and categorisation
- Globalization of the theme park industry
- A profile of major theme park operators
- Theme parks and the commercialisation of leisure
- The urbanism of theme parks and spatial innovation
- The impact of theme parks
- The development of theme park destinations
- Factors influencing the development process
- Basic principles of theme park planning
- The architectonical design of a theme park
- Management strategies.