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042 |a dlr 
043 |a n-us--- 
049 |a GWRE 
050 0 0 |a PS228.C65 
100 1 |a Davis, James C.  |q (James Cyril) 
245 1 0 |a Commerce in color :  |b race, consumer culture, and American literature, 1893-1933 /  |c James C. Davis. 
264 1 |a Ann Arbor :  |b The University of Michigan Press,  |c c2007. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent. 
337 |a computer  |b c  |2 rdamedia. 
338 |a online resource  |b cr  |2 rdacarrier. 
340 |g polychrome.  |2 rdacc. 
347 |a data file  |2 rda. 
490 1 |a Class, culture. 
504 |a Includes bibliographical references (pages 279-290) and index. 
505 0 |a No Place of Race: Consumer Culture's Critical Tradition Chapter -- "Stage Business" as Citizenship: Ida B. Wells at the World's Columbian Exposition -- Thrown into Relief: Distinction Making in The American Scene -- Race-changes as Exchanges: The Autobiography of an Ex-Coloured Man -- A Black Culture Industry: Public Relations and the "New Negro" at Boni and Liveright -- Confessions of the Flesh: The Mass Public in Epidermal Trouble in Nathanael West's Miss Lonelyhearts and George Schuyler's Black No More -- Conclusion: Leaving Muncie. 
520 8 |a Annotation  |b <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%"> Commerce in Color exploresthe juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjectsincluding the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James's critique of materialism in The American Scene, and the commodification of racialized popular culture in James Weldon Johnson's The Autobiography of an Ex-Colored Man as he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the culture of consumption" and the culture of segregation," Dawson poses new and provocative questions about American culture and social history.<br /><br />Both an influential literary study and an absorbing historical read, Commerce in Color proves thatin Americaadvertising, publicity, and the development of the modern economy cannot be understood apart from the question of race. <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%"> <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%">A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered." <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%">James Smethurst, University of Massachusetts <p style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: 200%"> James C. Davis is Assistant Professor of English at Brooklyn College. 
546 |a English. 
588 |a Description based on print version record and CIP data provided by publisher. 
650 0 |a American literature  |y 20th century  |x History and criticism. 
650 0 |a Consumption (Economics) in literature. 
650 0 |a Material culture  |z United States  |x History  |y 20th century. 
650 0 |a Popular culture  |z United States  |x History  |y 20th century. 
650 0 |a Racism in popular culture. 
650 0 |a African American consumers  |x Social conditions. 
650 7 |a American literature.  |2 fast  |0 (OCoLC)fst00807113. 
650 7 |a Consumption (Economics) in literature.  |2 fast  |0 (OCoLC)fst00876484. 
650 7 |a Material culture.  |2 fast  |0 (OCoLC)fst01011739. 
650 7 |a Popular culture.  |2 fast  |0 (OCoLC)fst01071344. 
650 7 |a Racism in popular culture.  |2 fast  |0 (OCoLC)fst01086660. 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155. 
655 0 |a Electronic book. 
655 7 |a Criticism, interpretation, etc.  |2 fast  |0 (OCoLC)fst01411635. 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628. 
776 0 8 |i Print version:  |t Commerce in color  |d Ann Arbor : University of Michigan Press, c2007.  |z 9780472099870 (acid-free paper)  |w (DLC) 2006036411. 
830 0 |a Class, culture. 
856 4 0 |u https://ebookcentral.proquest.com/lib/ucb/detail.action?docID=3414692  |z Full Text (via ProQuest) 
907 |a .b96378256  |b 12-09-20  |c 10-03-17 
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952 f f |p Can circulate  |a University of Colorado Boulder  |b Online  |c Online  |d Online  |e PS228.C65  |h Library of Congress classification  |i web  |n 1