Marketing the bard : Shakespeare in performance and print, 1660-1740 / Don-John Dugas.

"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his w...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Dugas, Don-John, 1967-
Format: eBook
Language:English
Published: Columbia : University of Missouri Press, ©2006.
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100 1 |a Dugas, Don-John,  |d 1967- 
245 1 0 |a Marketing the bard :  |b Shakespeare in performance and print, 1660-1740 /  |c Don-John Dugas. 
260 |a Columbia :  |b University of Missouri Press,  |c ©2006. 
300 |a 1 online resource (xiv, 271 pages) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent. 
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504 |a Includes bibliographical references (pages 239-252) and index. 
505 0 |a Shakespeare as performance commodity, 1660-1705 -- Shakespeare as textual commodity, 1660-1708 -- Repackaging Shakespeare : the edition of 1709 -- The impact of print on Shakespeare's popularity, 1718-1740. 
520 |a "Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher. 
588 0 |a Print version record. 
600 1 0 |a Shakespeare, William,  |d 1564-1616  |x Appreciation  |z England. 
600 1 0 |a Shakespeare, William,  |d 1564-1616  |v Bibliography. 
600 1 0 |a Shakespeare, William,  |d 1564-1616  |x Stage history  |y 1625-1800. 
600 1 0 |a Shakespeare, William,  |d 1564-1616  |x Adaptations  |x History and criticism. 
610 2 0 |a J. and R. Tonson. 
650 0 |a Drama  |x Publishing  |z England  |x History  |y 17th century. 
650 0 |a Drama  |x Publishing  |z England  |x History  |y 18th century. 
776 0 8 |i Print version:  |a Dugas, Don-John, 1967-  |t Marketing the bard.  |d Columbia : University of Missouri Press, ©2006  |w (DLC) 2006015936. 
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