The stakeholder balance sheet : profiting from really understanding your market / Farrokh Suntook and John A. Murphy.

This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. Thi...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Suntook, Farrokh
Other Authors:	Murphy, John A., 1948-
Format:	Electronic eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Subjects:	Stockholders. Corporations > Investor relations. Corporations > Investor relations Stockholders