Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage.
Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Leiden :
Cambridge University Press,
2010.
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| Subjects: |
MARC
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| 100 | 1 | |a Husted, Bryan W. | |
| 245 | 1 | 0 | |a Corporate Social Strategy : |b Stakeholder Engagement and Competitive Advantage. |
| 260 | |a Leiden : |b Cambridge University Press, |c 2010. | ||
| 300 | |a 1 online resource (364 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 505 | 0 | |a Cover; Half-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; 1 Introduction; The road to corporate social strategy; Defining corporate social strategy; Similarities and differences between social strategy and traditional strategy; Summary; Road map; Part I: Fundamentals; 2 Is corporate social strategy ethical?; 3 Theory of the firm and corporate social strategy; 4 How do we build corporate social strategy?; 5 Elements of successful corporate social strategy; Part II: The process of developing corporate social strategy; 6 Competitive environment. | |
| 505 | 8 | |a 7 From stakeholder management to social strategy8 Resources and capabilities; 9 Organizational identity; Part III: Implementing social strategy; 10 Organizing for social strategy; 11 Corporate social strategy management and the multinational firm; 12 Measurement and evaluation; 13 The future of social strategy; Bibliography; Index. | |
| 520 | |a Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Social entrepreneurship. | |
| 650 | 0 | |a Social action |x Economic aspects. | |
| 650 | 0 | |a Strategic planning |x Social aspects. | |
| 650 | 7 | |a Social entrepreneurship |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 7 | |a Strategic planning |x Social aspects |2 fast | |
| 700 | 1 | |a Allen, David Bruce. | |
| 758 | |i has work: |a Corporate social strategy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFVPVchrRwWgpHkQkY8vjK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Husted, Bryan W. |t Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage. |d Leiden : Cambridge University Press, ©2010 |z 9780521197649 |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/ucb/detail.action?docID=615743 |z Full Text (via ProQuest) |
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| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Online |c Online |d Online |e HD60.H875 2010 |h Library of Congress classification |i web |n 1 |