Encyclopaedia of Hospitality Management.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New Delhi :
Himalaya Pub. House,
2008.
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Table of Contents:
- Vol 1 COVER; Contents; Introduction; Concept and Perception; Significant Principles; System and Organisation; Organisation of a Hotel; Bibliography; Vol 2 COVER; Contents; Hotel Industry and Tourism; Basic Aspects; Marketing Ideas; Marketing System; Marketing Levels; Casual Openings; Channels in Production; Significance of Products; Value of Production; Hotel Accounting; Statement of Finance; Account Books; Guest Account; Bibliography; Vol 3 COVER; Contents; Organisational Setup; Concept of Administration; Business Features; Economic Features; Social Significance; Governments' Role.
- Planning for DevelopmentStrategy and Planning; Constant Planning; Bibliography; Vol 4 COVER; Contents; Major Industry; Organisational Setup; Power and Control; Different Services; Aims of Business; Features in Practice; Scope for Development; Essential Elements; Advertisement Exercise; Promotion by Publicity; Bibliography; Vol 5 COVER; Contents; House Setup; Main Office; Central Control; Bibliography; Vol 6 COVER; Contents; Internal Management; In House Administration; Front Office; Communication Network; New Trends; Hotel Characteristics; Bibliography.