FIFA World CupTM 2010 in South Africa.
HauptbeschreibungAfter the era of apartheid, festivals, conferences and events such as the hosting of the FIFA World Cup 2010TM provide exciting opportunities to market South Africa as preferred tourist destination. The exposure to international media and their audiences will have significant impact...
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Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2011.
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Table of Contents:
- FIFA World CupTM 2010 in South Africa Short- and long-term impacts on tourism.