Strategic Marketing in Tourism Services.

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Rodoula H. Tsiotsou (Editor)
Format:	eBook
Language:	English
Published:	Emerald Group Pub. 2012.
Subjects:	Marketing. Tourism > Marketing. Strategic planning.