Advanced google adwords / Brad Geddes.
Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick n...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Indianapolis, IN :
Wiley,
2012.
|
| Edition: | 2nd ed. |
| Series: | Serious skills.
|
| Subjects: |
MARC
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| 245 | 1 | 0 | |a Advanced google adwords / |c Brad Geddes. |
| 250 | |a 2nd ed. | ||
| 260 | |a Indianapolis, IN : |b Wiley, |c 2012. | ||
| 300 | |a 1 online resource (xxiv, 573 pages :) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
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| 490 | 1 | |a Sybex serious skills. | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Understanding search theory -- Keyword research -- Keyword tools : Extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: Image, video, and mobile ads -- Understanding the display network -- Advanced display network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: How to extract actionable information -- Step by step: Create and monitor your AdWords account. | |
| 520 | |a Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guideAdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords. | ||
| 630 | 0 | 0 | |a Google AdWords. |
| 630 | 0 | 0 | |a Google. |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet merketing. | |
| 650 | 0 | |a Web search engines. | |
| 650 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220. | |
| 650 | 7 | |a Telecommunication. |2 fast |0 (OCoLC)fst01145830. | |
| 655 | 7 | |a Terminology. |2 fast |0 (OCoLC)fst01423880. | |
| 776 | 0 | 8 | |i Print version: |a Geddes, Brad. |t Advanced Google AdWords. |b 2nd ed. |d Indianapolis, Ind. : John Wiley & Sons, 2012 |z 9781118194508 |w (DLC) 2012934907 |w (OCoLC)778327031. |
| 830 | 0 | |a Serious skills. | |
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