Unprofessional : how a 26-year-old university dropout became a self-made millionaire / Jack Delosa.
A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in today's business world To be unprofessional is not to be disrespectful. It is not to be reckless or lazy. It is not to be unpunctual, badly presented or poorly spoken. To be unprofession...
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Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2014.
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Table of Contents:
- UnProfessional; contents; about the author; acknowledgements; foreword; introduction; Chapter 1 vision; know your why; eyes wide shut; the bigger the vision, the easier it is to execute; 12-month road map; Chapter 2 start before you're ready; stay lean; fail fast; a hungry crowd; know your customer; know your market; be the dumbest person in the room; the three rules of start-up; Chapter 3 build an attraction model; strategic partnerships; the three steps to setting up a strategic partnership; find a complementary business; develop a compelling reason; develop a compelling offer.
- Build your brand through the mediamake it relevant
- it's not about you; make it factual, and not just an opinion
- find the proof; make it credible
- be a reliable source; how to write a press release that works; getting it out there; be the go-to person; own your audience; recency and frequency; developing great content that matters; Chapter 4 get over your fear of sales; frame each conversation; ask the right questions; SOAR
- asking the right questions in sales; provide a solution; get their buy-in; new words for 'closing the sale'; getting started sequence; people crave 'real'; prove it.
- What to do 80 per cent of the timevital signs and business health; generating referrals; Chapter 5 become number one online; inspire, capture, nurture; it's easier than ever before; building or updating your website; manage and communicate with your customers; iterate and adapt; the new SEO; content is king; video that works; increase your ranking even further; Google AdWords
- reaching people who are trying to find you; say it world-class fast; Chapter 6 manage and lead; communicate the vision; build a culture; four steps to creating a captivating culture; set the direction.
- Become an efficient managercreating a business that can run without you; give them clarity; manage and monitor; systemise everything; get your head in the cloud; Chapter 7 know your numbers; the business scoreboard; the three things you need; profit and loss statement; balance sheet; 12-month budget; the three people you need; bookkeeper; accountant; chief financial officer; this will all change; Chapter 8 play the bigger game; raising money from investors; three questions on every investor's mind; am I going to lose my money?; when am I likely to get my money back?
- Am I likely to make any money?why value matters; how to value your business; the 10 valuation drivers of business; strategic value; know the process of raising money; The 10 steps to raising money from investors; your ultimate payday (maybe); positioning your business for exit; Chapter 9 it's your revolution; index; Advert.