Code halos : how the digital lives of people, things, and organizations are changing the rules of business / Malcolm Frank, Paul Roehrig, Benjamin Pring.
Harness ""Code Halos"" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growt...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley and Sons, Inc.,
[2014]
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| Subjects: |
| Summary: | Harness ""Code Halos"" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products-what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new co. |
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| Physical Description: | 1 online resource (v, 245 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118891704 1118891708 9781118891667 111889166X |
| Source of Description, Etc. Note: | Print version record and CIP data provided by publisher. |