A functional analysis of political television advertisements / William L. Benoit.
'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Lanham, Maryland :
Lexington Books,
2014.
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| Subjects: |
| Summary: | 'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time. |
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| Physical Description: | 1 online resource (viii, 239 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780739188996 0739188992 1306569109 9781306569101 |
| Source of Description, Etc. Note: | Print version record. |