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|a 9788184883411
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|b K37 2008eb
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|a Karunakaran, K.
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| 245 |
1 |
0 |
|a Marketing Management.
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| 260 |
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|a Mumbai :
|b Global Media,
|c 2007.
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| 300 |
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|a 1 online resource (439 pages)
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|a text
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|a COVER ; Contents ; Introduction to Marketing; Understanding the Marketing Environment; Market Segmentation, Targeting and Positioning ; Buyer Behaviour (Consumer Behaviour); Marketing Research; Demand Measurement and Sales Forecasting; Product Decisions; The New Product Development Process; The Concept of Product Life Cycle (PLC); Services Marketing; Pricing Decision and Strategies; Distribution Decisions; Marketing Communications; Personal Selling and Sales Force Management ; Customer Relationship Management (CRM) ; Marketing Planning; Rural Marketing; Consumerism; Retail Management.
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| 505 |
8 |
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|a Global MarketingInsurance Marketing; E-Marketing; New Horizons in Marketing; Indian Marketing Environment; Competition Analysis and Strategic Response; Event Marketing; Marketing Information System (MkIS); Case Studies; Bibliography.
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| 650 |
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0 |
|a Marketing
|x Management.
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| 650 |
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|a Marketing
|x Management
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|a Marketing Management (Online) (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCXg9kcv4vjfrRKQGFdQMGd
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|i Print version:
|a Karunakaran, K.
|t Marketing Management.
|d Mumbai : Global Media, ©2007
|z 9788184883411
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| 856 |
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|u https://ebookcentral.proquest.com/lib/ucb/detail.action?docID=3011185
|z Full Text (via ProQuest)
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|p Can circulate
|a University of Colorado Boulder
|b Online
|c Online
|d Online
|e HF5415.13 -- K37 2008eb
|h Library of Congress classification
|i web
|n 1
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