Marketing Management.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Mumbai :
Global Media,
2007.
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| Subjects: |
Table of Contents:
- COVER ; Contents ; Introduction to Marketing; Understanding the Marketing Environment; Market Segmentation, Targeting and Positioning ; Buyer Behaviour (Consumer Behaviour); Marketing Research; Demand Measurement and Sales Forecasting; Product Decisions; The New Product Development Process; The Concept of Product Life Cycle (PLC); Services Marketing; Pricing Decision and Strategies; Distribution Decisions; Marketing Communications; Personal Selling and Sales Force Management ; Customer Relationship Management (CRM) ; Marketing Planning; Rural Marketing; Consumerism; Retail Management.
- Global MarketingInsurance Marketing; E-Marketing; New Horizons in Marketing; Indian Marketing Environment; Competition Analysis and Strategic Response; Event Marketing; Marketing Information System (MkIS); Case Studies; Bibliography.