Shakespeare's cultural capital : his economic impact from the sixteenth to the twenty-first century / edited by Dominic Shellard and Siobhan Keenan.
Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketpl...
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Format: | eBook |
Language: | English |
Published: |
[Houndmills, Basingstoke, Hampshire] :
Palgrave Macmillan,
[2016]
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Table of Contents:
- Introduction
- Shakespeare and the impact of editing
- markreting Shakespeare films: from tragedy to biopic
- Shakespearean actors, memes, social media and the circulatioin of Shakespearean 'value'
- Ales, Beers, Shakespears
- A king rediscovered: the economic impact of Richard III and Richard III on the city of Leicester
- Shakespeare is 'GREAT'
- Sponsoring Shakespeare.