Shakespeare's cultural capital : his economic impact from the sixteenth to the twenty-first century / edited by Dominic Shellard and Siobhan Keenan.

Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketpl...

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Bibliographic Details
Online Access: Full Text (via EBSCO)
Other Authors: Shellard, Dominic (Editor), Keenan, Siobhan, 1973- (Editor)
Format: eBook
Language:English
Published: [Houndmills, Basingstoke, Hampshire] : Palgrave Macmillan, [2016]
Subjects:
Table of Contents:
  • Introduction
  • Shakespeare and the impact of editing
  • markreting Shakespeare films: from tragedy to biopic
  • Shakespearean actors, memes, social media and the circulatioin of Shakespearean 'value'
  • Ales, Beers, Shakespears
  • A king rediscovered: the economic impact of Richard III and Richard III on the city of Leicester
  • Shakespeare is 'GREAT'
  • Sponsoring Shakespeare.