The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.
Saved in:
| Online Access: |
Full Text (via EBSCO) |
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| Other Authors: | , |
| Other title: | Encyclopedia dictionary of marketing. Dictionary of marketing. |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford ; Cambridge, Mass. :
Blackwell Publishers,
1999, ©1997.
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| Edition: | [Pbk. ed., 1999] |
| Series: | Blackwell encyclopedia of management.
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| Subjects: |
| Physical Description: | 1 online resource (274 pages) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0631227725 9780631227724 |
| Source of Description, Etc. Note: | Print version record. |