The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.

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Bibliographic Details
Online Access:	Full Text (via EBSCO)
Other Authors:	Lewis, Barbara R., Littler, Dale
Other title:	Encyclopedia dictionary of marketing. Dictionary of marketing.
Format:	eBook
Language:	English
Published:	Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999, ©1997.
Edition:	[Pbk. ed., 1999]
Series:	Blackwell encyclopedia of management.
Subjects:	Marketing > Dictionaries. Marketing. Dictionaries.

The Blackwell encyclopedic dictionary of marketing /

Published 1999

Full Text (via Oxford Reference)

eBook