Gabay's copywriters' compendium : the definitive professional writer's guide / J. Jonathan Gabay.
The definitive companion for copywriters offering guidance and inspiration for producing captivating copy.
Saved in:
| Online Access: |
Full Text (via EBSCO) |
|---|---|
| Main Author: | |
| Other title: | Copywriters' compendium |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Elsevier,
©2005.
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| Subjects: |
MARC
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| 100 | 1 | |a Gabay, J. Jonathan, |e author. | |
| 245 | 1 | 0 | |a Gabay's copywriters' compendium : |b the definitive professional writer's guide / |c J. Jonathan Gabay. |
| 246 | 3 | 0 | |a Copywriters' compendium |
| 260 | |a Oxford : |b Elsevier, |c ©2005. | ||
| 300 | |a 1 online resource (701 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |l 1. |t The creative briefing process |p P.11. |
| 505 | 0 | 0 | |l 2. |t Mind your Ps and Qs |p P.21. |
| 505 | 0 | 0 | |l 3. |t Why use ten words when one will do? |p P.57. |
| 505 | 0 | 0 | |l 4. |t Is it 'its' or 'it's'? |p P.75. |
| 505 | 0 | 0 | |l 5. |t Spell well |p P.153. |
| 505 | 0 | 0 | |l 6. |t Consonants divided by continents |p P.167. |
| 505 | 0 | 0 | |l 7. |t Do you speak marketese? |p P.191. |
| 505 | 0 | 0 | |l 8. |t Idioms make the heart grow fonder ... |p P.225. |
| 505 | 0 | 0 | |l 9. |t Cliches |p P.257. |
| 505 | 0 | 0 | |l 10. |t Metaphors |p P.275. |
| 505 | 0 | 0 | |l 11. |t Similes |p P.325. |
| 505 | 0 | 0 | |l 12. |t Would you rather be cuddly or plump? |p P.393. |
| 505 | 0 | 0 | |l 13. |t Portmanteaus |p P.407. |
| 505 | 0 | 0 | |l 14. |t All together now |p P.423. |
| 505 | 0 | 0 | |l 15. |t Rhyme time |p P.433. |
| 505 | 0 | 0 | |l 16. |t Tongue twisters |p P.461. |
| 505 | 0 | 0 | |l 17. |t Words from the wise |p P.471. |
| 505 | 0 | 0 | |l 18. |t The business of quotes |p P.529. |
| 505 | 0 | 0 | |l 19. |t Is it a bird? : is it a plane? : no, it's a sloganeer |p P.575. |
| 505 | 0 | 0 | |l 20. |t Today's the day ... |p P.605. |
| 505 | 0 | 0 | |l 21. |t A world of facts |p P.649. |
| 505 | 0 | 0 | |l 22. |t Top tips |p P.671. |
| 520 | |a The definitive companion for copywriters offering guidance and inspiration for producing captivating copy. | ||
| 650 | 0 | |a Advertising copy |v Handbooks, manuals, etc. | |
| 650 | 7 | |a Advertising copy |2 fast | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Gabay, J. Jonathan. |t Gabay's copywriters' compendium. |d Oxford : Elsevier, ©2005 |z 0750664029 |w (DLC) 2005924635 |w (OCoLC)58999291 |
| 856 | 4 | 0 | |u https://colorado.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&site=ehost-live&AN=130275 |z Full Text (via EBSCO) |
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