Red-hot sales negotiation : everything you need to know to close deals, build relationships, and create win/win outcomes / Paul S. Goldner and Peter McKeon.

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Bibliographic Details
Online Access: Full Text (via EBSCO)
Main Author: Goldner, Paul S.
Other Authors: McKeon, Peter
Format: eBook
Language:English
Published: New York : AMACOM/American Management Association, ©2007.
Subjects:

MARC

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245 1 0 |a Red-hot sales negotiation :  |b everything you need to know to close deals, build relationships, and create win/win outcomes /  |c Paul S. Goldner and Peter McKeon. 
260 |a New York :  |b AMACOM/American Management Association,  |c ©2007. 
300 |a 1 online resource (xi, 210 pages) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent. 
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500 |a Includes index. 
505 0 |a Part 1. The science of negotiating -- What is sales negotiation? -- The principles of win/win negotiation -- Creating a solution that benefits your company -- Planning for the negotiation -- High-impact sales planning strategies -- How to synthesize a deal -- Part 2. Negotiating tactics -- Using negotiation styles to gain advantage -- Power questioning strategies -- Power communication strategies -- Negotiating ploys and tactics: the buyer -- Negotiating ploys and tactics: the seller -- Negotiating with big companies. 
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700 1 |a McKeon, Peter.  |0 http://id.loc.gov/authorities/names/n2007001695  |1 http://isni.org/isni/0000000067647715. 
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