Startup opportunities : know when to quit your day job / Sean Wise and Brad Feld.
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Full Text (via EBSCO) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons,
2017.
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| Edition: | Second edition. |
| Subjects: |
Table of Contents:
- Ch. 1 What Is a Startup?
- How to Use This Book
- Who This Book Is For
- Notes
- ch. 2 The Democratization of Startups
- The Cost to Launch Is Approaching Zero
- The World Is Flat
- The Path Is Known
- Access to Capital
- ch. 3 Opportunities
- The Four Criteria for an Opportunity
- What Is Opportunity Evaluation?
- What Is the Cost of Poor Opportunity Evaluation?
- Execution Trumps Opportunity
- Risk, Uncertainty, and Ambiguity
- The Issue of Bias
- Notes
- ch. 4 Approaches to Opportunity Evaluation
- Where Does Opportunity Evaluation Fit into the Overall Startup Process?
- Overview of Business Model Generation
- Overview of Customer Development and Lean Startup
- Overview of the Disciplined Entrepreneur
- A Modern Version of the Scientific Method
- Notes
- ch. 5 People
- Team
- Working Full Time
- Been There, Done That
- Passion
- Coachability
- Ability to Attract Talent
- Business Acumen
- Domain Knowledge.
- Operational Experience
- Mentors
- Board of Directors/Advisors
- Customers
- Social Capital
- Notes
- ch. 6 Pain
- Compelling Unmet Need
- Size
- Durability and Timeliness
- Notes
- ch. 7 Product
- The 10[×] Rule
- Rate of Adoption
- Rogers' (1976) Diffusion of Innovations Theory
- Intellectual Property
- Key Asset Access
- Proof of Concept
- Selling Your Product in Advance of Making It
- Gross Margins
- Scalability
- Notes
- ch. 8 Market
- Market Stage
- Product/Market Fit
- Disruptive Innovation
- Industry CAGR
- Distribution Strength
- Customer Acquisition Costs
- Viral Marketing
- Competition
- The Goliath Paradox
- Barriers to Entry
- Government Regulations
- Partnership Status
- Knowing Why You Need to Raise Money
- Notes
- ch. 9 Plan
- Time to Launch
- Plan to Scale
- Reasonable Not Right
- Get Out of the Building
- Plan B
- Notes
- ch. 10 Pitch
- Short Form (Under 10 Minutes).
- Long Form (30 Minutes)
- Business Plan
- or Not
- Executive Summary
- Q & A
- Notes
- ch. 11 Raising Money
- Building a Relationship with a Potential Investor
- Who Makes the Ask?
- Use of Proceeds
- Raise the Least Amount of Money to Get to the Next Level
- Ask for Money from the Right Kind of Investor
- Raise Money When It's Available
- You Aren't an Exception
- Why Anything Other Than a Yes Is a No
- Be Realistic about Your Valuation
- Even Angels Have Investment Committees
- Notes
- ch. 12 Pitfalls
- Showstoppers and Red Herrings
- Excessive Valuation
- Taboo Businesses
- No Skin in the Game
- The No Asshole Rule
- The Key Person Dependency
- Drinking Your Own Kool-Aid
- Notes
- ch. 13 Don't Quit Your Day Job If You Aren't ...
- Passionate about the Space
- Able to Execute the Solution
- Certain That the Problem Is a Need (as Opposed to a Want)
- Certain That the Problem Is Shared by a Large (and Growing) Market.
- Able to Offer a Solution That Is 10[×] Better Than Anything Else in the Market
- Ready to "Burn the Ships"
- Able to Access Potential Customers
- Able to Spend Six Months without Personal Income
- Able to Garner Enough People, Users, and Money to Create a Minimum Viable Product
- Prepared to Get into the Weeds and Do the Grunt Work.