Boomers 3.0 : marketing to baby boomers in their third act of life / Lawrence R. Samuel.
This book describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful rel...
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| Online Access: |
Full Text (via EBSCO) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Santa Barbara :
Praeger,
[2017]
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
HN59.2
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| HN59.2 | Available |