Environmental advertising in China and the USA : the desire to go green / Xinghua Li.

Saved in:
Bibliographic Details
Main Author: Li, Xinghua (College teacher)
Format: Book
Language:English
Published: New York, NY : Routledge, Taylor & Francis Group, 2016.
Series:Routledge studies in environmental communication and media.
Subjects:

MARC

LEADER 00000cam a2200000 i 4500
001 b9979909
003 CoU
005 20171218085858.0
008 150626s2016 nyu b 000 0 eng
010 |a 2015020521 
020 |a 9780415744133  |q (hb) 
020 |a 041574413X  |q (hb) 
020 |z 9781315797373  |q (e-book) 
035 |a (OCoLC)ocn913957589 
035 |a (OCoLC)913957589 
040 |a DLC  |b eng  |e rda  |c DLC  |d YDX  |d OCLCF  |d YDXCP  |d OMB  |d OCLCQ  |d LIP 
042 |a pcc 
043 |a n-us---  |a a-cc--- 
049 |a CODA 
050 0 0 |a HF5413  |b .L5 2016 
100 1 |a Li, Xinghua  |c (College teacher)  |0 http://id.loc.gov/authorities/names/n2015041158  |1 http://isni.org/isni/0000000450472663. 
245 1 0 |a Environmental advertising in China and the USA :  |b the desire to go green /  |c Xinghua Li. 
264 1 |a New York, NY :  |b Routledge, Taylor & Francis Group,  |c 2016. 
300 |a ix, 158 pages ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent. 
337 |a unmediated  |b n  |2 rdamedia. 
338 |a volume  |b nc  |2 rdacarrier. 
490 1 |a Routledge studies in environmental communication and media. 
504 |a Includes bibliographical references. 
505 0 |a Introduction -- Morphing the self : hybrid car advertising -- Detoxing the private : green home advertising -- The "organi-vore's" dilemma : organic food advertising -- The "useless" sustainability : eco-fashion advertising -- Conclusion -- Notes -- References -- List of figures. 
650 0 |a Green marketing  |z United States. 
650 0 |a Green marketing  |z China. 
650 0 |a Green products  |z United States. 
650 0 |a Green products  |z China. 
650 0 |a Advertising  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2007100691. 
650 0 |a Advertising  |z China. 
650 7 |a Advertising.  |2 fast  |0 (OCoLC)fst00797511. 
650 7 |a Green marketing.  |2 fast  |0 (OCoLC)fst00947617. 
650 7 |a Green products.  |2 fast  |0 (OCoLC)fst00947633. 
651 7 |a China.  |2 fast  |0 (OCoLC)fst01206073. 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155. 
830 0 |a Routledge studies in environmental communication and media.  |0 http://id.loc.gov/authorities/names/no2015028183. 
907 |a .b99799091  |b 03-19-20  |c 12-18-17 
998 |a nor  |b 01-03-18  |c k  |d m   |e -  |f eng  |g nyu  |h 0  |i 1 
907 |a .b99799091  |b 02-01-18  |c 12-18-17 
944 |a MARS - RDA ENRICHED 
907 |a .b99799091  |b 01-17-18  |c 12-18-17 
999 f f |i 28c4f1cf-3bcb-545d-a90b-3b8ec9d435b6  |s ea06f2c3-524b-5346-a794-e3565b31704e 
952 f f |p Can circulate  |a University of Colorado Boulder  |b Boulder Campus  |c Norlin  |d Norlin Library - Stacks  |e HF5413 .L5 2016  |h Library of Congress classification  |i book  |m U183073430347  |n 1