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1 |
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|a Pérez Sobrino, Paula,
|e author.
|
| 245 |
1 |
0 |
|a Multimodal metaphor and metonymy in advertising /
|c Paula Pérez Sobrino, Universidad Politécnica of Madrid.
|
| 264 |
|
1 |
|a Amsterdam ;
|a Philadelphia :
|b John Benjamins Publishing Company,
|c [2017]
|
| 300 |
|
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|a 1 online resource (vii, 232 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 490 |
0 |
|
|a Figurative Thought and Language (FTL),
|x 2405-6944 ;
|v volume 2
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes.
|
| 588 |
0 |
|
|a Online resource; title from digital title page (viewed on December 21, 2017).
|
| 650 |
|
0 |
|a Metaphor.
|
| 650 |
|
0 |
|a Metonyms.
|
| 650 |
|
0 |
|a Advertising
|x Language.
|
| 650 |
|
7 |
|a Advertising
|x Language
|2 fast
|
| 650 |
|
7 |
|a Metaphor
|2 fast
|
| 650 |
|
7 |
|a Metonyms
|2 fast
|
| 758 |
|
|
|i has work:
|a Multimodal metaphor and metonymy in advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGvDTJKGJTRxCVjxKjvd33
|4 https://id.oclc.org/worldcat/ontology/hasWork
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0 |
8 |
|i Print version:
|a Pérez Sobrino, Paula author.
|t Multimodal metaphor and metonymy in advertising.
|d Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2017
|z 9789027209863
|w (DLC) 2017045525
|
| 856 |
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0 |
|u https://colorado.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&site=ehost-live&AN=1636436
|z Full Text (via EBSCO)
|
| 915 |
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|a -
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|p Can circulate
|a University of Colorado Boulder
|b Online
|c Online
|d Online
|e P301.5.M48 P47 2017
|h Library of Congress classification
|i web
|n 1
|
