Key account management : tools and techniques for achieving profitable key supplier status / Peter Cheverton.

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers--the lifeblood of any organization. It is the only book which focuses on implementation rather than theory. Based on real and current exp...

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Bibliographic Details

Online Access:	Online Access (via Alexander Street Press)
Main Author:	Cheverton, Peter (Author)
Format:	eBook
Language:	English
Published:	London, England : Kogan Page Limited, 2012.
Edition:	5th ed.
Subjects:	Customer services. Marketing > Key accounts. Selling > Key accounts.