Ranbaxy's globalization strategies and its foray into the US / written by Indu P., under the direction of Vivek Gupta.
The case discusses the globalization efforts of Ranbaxy Laboratories (Ranbaxy), a leading pharma company in India. Ranbaxy started off distributing drugs in foreign countries and went on to play a major role in the global generics market. By 2004, the company had manufacturing plants in 10 locations...
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| Online Access: |
Online Access (via Alexander Street Press) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Hyderabad, Andhra Pradesh] :
IBS Center for Management Research,
[2005]
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