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Corporate communication : a guide to theory & practice / Joep Cornelissen.

'Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly.

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Bibliographic Details
Main Author:	Cornelissen, Joep (Author)
Format:	Book
Language:	English
Published:	London : SAGE Publications Ltd, [2017]
Edition:	5th edition.
Subjects:	Communication in management. Business communication. Communication dans l'entreprise. Communication en gestion. Business and Management. Öffentlichkeitsarbeit. Corporate Communication. Kommunikation. Unternehmen.

Description
Summary:	'Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly.
Physical Description:	xxvi, 306 pages : illustrations ; 25 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	1473953707 9781473953703 9781473953697 1473953693