Trade Marks and Brands : an Interdisciplinary Critique.
A collection of essays examining the nature and function of trade marks and brands.
Saved in:
| Online Access: |
Full Text (via Cambridge) |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Leiden :
Cambridge University Press,
2008.
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| Series: | Cambridge intellectual property and information law.
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| Subjects: |
MARC
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| 100 | 1 | |a Bently, Lionel. | |
| 245 | 1 | 0 | |a Trade Marks and Brands : |b an Interdisciplinary Critique. |
| 260 | |a Leiden : |b Cambridge University Press, |c 2008. | ||
| 300 | |a 1 online resource (473 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Cambridge Intellectual Property and Information Law | |
| 505 | 0 | |a Cover; Half-title; Series-title; Title; Copyright; Contents; List of figures and tables; Notes on the contributors; Editors' preface; Table of cases; Table of statutes; Part I: Legal and economic history; 1 The making of modern trade mark law: the construction of the legal concept of trade mark (1860-1880); 2 The making of modern trade mark law: the UK, 1860-1914. A business history perspective; Part II: Current positive law in the EU and the USA; 3 Between a sign and a brand: mapping the boundaries of a registered trade mark in European Union trade mark law. | |
| 505 | 8 | |a 4 ''See me, feel me, touch me, hea[r] me'' (and maybe smell and taste me too): I am a trademark -- a US perspectivePart III: Linguistics; 5 'How can I tell the trade mark on a piece of gingerbread from all the other marks on it?' Naming and meaning in verbal trade mark signs; 6 What linguistics can do for trademark law; Part IV: Marketing; 7 Brand culture: trade marks, marketing and consumption; 8 'Brand culturetrade marks, marketing and consumption' | |
| 520 | |a A collection of essays examining the nature and function of trade marks and brands. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Trademarks |x Law and legislation. | |
| 650 | 0 | |a Trademarks (International law) | |
| 650 | 0 | |a Brand name products |x Law and legislation. | |
| 650 | 0 | |a Intellectual property (International law) | |
| 650 | 7 | |a Brand name products |x Law and legislation. |2 fast |0 (OCoLC)fst01765498 | |
| 650 | 7 | |a Intellectual property (International law) |2 fast |0 (OCoLC)fst00975795 | |
| 650 | 7 | |a Trademarks (International law) |2 fast |0 (OCoLC)fst01153921 | |
| 650 | 7 | |a Trademarks |x Law and legislation. |2 fast |0 (OCoLC)fst01153903 | |
| 700 | 1 | |a Davis, Jennifer. | |
| 700 | 1 | |a Ginsburg, Jane. | |
| 776 | 1 | |z 9780521889650 | |
| 830 | 0 | |a Cambridge intellectual property and information law. | |
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