Short introduction to strategic management / Torben Juul Andersen.
"The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview...
Saved in:
| Online Access: |
Full Text (via Cambridge) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge :
Cambridge University Press,
[2013]
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| Series: | Cambridge short introductions to management.
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| Subjects: |
Table of Contents:
- 1. The strategy concept
- 2. Strategy formulation
- - 3. Strategy execution
- 4. Integrative strategy
- 5. Multinational corporate strategy
- 6. Strategic leadership.