Platform business models for executives / R. Srinivasan.
This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a framework for analysing platform business firms. Leveraging on the early literature on network economics (that was larg...
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Full Text (via Springer) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Springer Nature Singapore Pte Ltd,
[2023]
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| Edition: | Second edition. |
| Series: | Management for professionals.
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| Subjects: |
Table of Contents:
- Intro
- Preface
- Contents
- About the Author
- 1 Introduction
- What Are Business Models?
- Models
- Business Models
- Platform Business Models
- Single- and Multi-sided Platforms
- Network Effects
- Platforms Make Markets Efficient
- Platform Roles
- Platforms as Networks
- Complementarity, Compatibility, and Standards
- Consumption Externalities
- Switching Costs and Lock-In
- Significant Economies of Scale
- Platforms as Ecosystems
- Key Platform Decisions
- 2 Network Effects
- Externalities, Network Externalities, and Network Effects
- Defining Network Effects
- Same-Side and Cross-Side Network Effects
- Positive and Negative Network Effects
- Properties of Network Effects
- Strength of Network Effects
- Direction of Network Effects
- Nonlinearity of Network Effects
- Leveraging Networks for Growth
- Coring
- Tipping
- Products, Services, and Platforms
- 3 Value Creation in Platforms
- Value Architecture
- Discovery
- Matching
- Transaction
- Evaluation
- DMTE as a Cycle
- DMTE Diagram
- Platform Utilities
- 4 Network Mobilization
- Strategic Dimensions: Resources and Users
- User Dimension
- Resource Dimension
- Solving the Penguin Problem
- Leverage Existing Resources to Port Users
- Leverage Ecosystem Resources to Port Users
- Develop New Resources to Port Users
- Leverage Existing Resources to Attract Users via Marquees
- Leverage Ecosystem Resources to Attract Users via Marquees
- Develop New Resources to Attract Users via Marquees
- Leverage Existing Resources to Attract New Users
- Leverage Ecosystem Resources to Attract New Users
- Develop New Resources to Attract New Users
- User Attraction Strategies
- Resource Leverage Strategies
- Network Mobilization Strategies
- 5 Pricing and Subsidies
- Subsidy and Money Sides
- Relative Strength of Cross-Side Network Effects
- Relative Price Sensitivity
- Relative Value Attached to Quality of Products and Services
- Marginal Costs of User Addition
- Relative Differentiation Amongst Users
- Relative Bargaining Power of Complementors
- Pricing Models
- Subscription Pricing Models
- On-Demand Pricing Models
- Razor-Blade and Reverse Razor-Blade Pricing Models
- Freemium Pricing Models
- Auction Pricing Models
- Free Pricing Models
- Pricing and Platform Scale
- 6 Platform Architecture
- Ecosystem Value
- Open and Closed Platforms
- Trade-Offs in Opening Platforms
- Shared and Proprietary Platforms
- Proprietary Platform
- Shared Platform
- Joint Venture Platforms
- Licencing Platforms
- Platform Design in WTA Markets
- Matrix of Platform Architecture
- Platform Architecture and Growth
- Interoperability
- Licencing More Partners for Configuration and Customization
- Opening the Core
- 7 Winner-Takes-All Dynamics
- What Are WTA Markets?
- Strong and Positive Network Effects
- High Multi-homing Costs
- User Preference for Special Features
- Economics of WTA Markets